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Levitra ad. Nner: Levitra.Now, the ads. Viagra ads used to feature Bob Dole. My question is, who does Bob Dole appeal to? Does he even appeal to Elizabeth Dole? Lately, Viagra's switched to baseball player Rafael Palmeiro. Again, ehhh. The Cialis campaign has apparently just launched, but I haven't seen any ads yet and so can't judge it. Levitra, as previously mentioned, is tracking superbly. Winner: Levitra. And last, the overall brand strategy. Viagra's message seems to say: Don't be embarrassed, even famous dudes like Bob Dole and Raffy Palmeiro admit to trying this stuff. Not a bad angle, since studies show that even now just a small percentage of men with ED seek any treatment. Levitra's central branding move has been its partnership with the impeccably virile NFL, but there may be another, more subtle strategy at work in the Levitra campaign. Pay close attention to the burning flame logo, and the sound of the match being struck. The suggestion is that, unlike cold and clinical Viagra, which levitra ad

Fda orders levitra ad pulled

Simply treats a health problem, Levitra is hot hot hot! Woo, let's spark up this fire! Though Bayer GSK would never say this, it's been suggested that Levitra's real market is men with no physical problems at all who just want to perform "better." Evidence for this: The Levitra ad voice-over says, "Sometimes you need a little help staying in the game." If it were really for men with impotence, wouldn't it say "a little help getting in the game" and not "staying in the game"? Or am I over-deconstructing? Notice the rejuvenated man throws the ball through the tire three times in rapid succession before he's done.As for Cialis, all I know is that it's referred to as "The Weekender" because it stays in your bloodstream for 36 hours. I'm not sure you can top a nickname like "The Weekender." I hope Cialis ads will show a man throwing a football through a tire hundreds of times, over and over, until his arm is sore and he's totally exhausted and doesn't even want to do it anymore.Grade: Yes, levitra ad

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levitra ad K. The suddenly reinvigorated man throws the ball straight through the tire levitra ad, again and again. A smiling woman joins him in the yard. They nuzzle.Analysis: This Levitra spot recently hit No. 1 in an ad tracking poll (run by the Intermedia Advertising Group) that measures things like viewer recall levitra ad, message understanding levitra ad, and likeability. So it's a big hit. Which is astonishing levitra ad, since it never once explains what Levitra is or what it's for.This is a "non-indicated" ad levitra ad, meaning it doesn't indicate what the hell the pill does. If it did levitra ad, it would be required to include "fair balance information levitra ad, " including warnings about potential side effects. (You know—a plea levitra ad.

levitra ad Sant female voice mentions "sudden internal bleeding" as though she were saying levitra ad, "I like your sweater.") I asked Michael Fleming levitra ad, of GlaxoSmithKline product communications (Levitra's jointly marketed by GSK and Bayer) levitra ad, why they used a non-indicated ad. He said it was to avoid wasting precious airtime on the side effects rigmarole. Plus levitra ad, when the product launched in August levitra ad, they ran lots of indicated print ads levitra ad, so they felt people were plenty familiar with Levitra's purpose.In case you haven't figured it out levitra ad, Levitra is an erectile dysfunction drug. The football-through-tire imagery—at once hokey and icky—makes that pretty obvious to viewers of the ad. (The woman's gratified smile reinforces the point.) I asked Fleming if levitra ad, given the wink-winkness of the spot levitra ad, it didn't come dangerously close to being indicated. In other words levitra ad, at what point is the hint so blatant that you have to list side effects? Is the football-through-tire image almost too on the nose levitra ad, in a legal sense?"I don't think anyone has drawn that comparison levitra ad, " he said levitra ad, totally deadpan. Honestly levitra ad, you've never heard anyone compare the football-through-tire thing to levitra ad, um levitra ad, doing it? "I've never heard that."OK levitra ad, we won't give him too hard a time for doing his job levitra ad, but that's absurd. The image is almost hilariously obvious. Fleming says they considered se.

levitra ad E woman's gratified smile reinforces the point.) I asked Fleming if levitra ad, given the wink-winkness of the spot levitra ad, it didn't come dangerously close to being indicated. In other words levitra ad, at what point is the hint so blatant that you have to list side effects? Is the football-through-tire image almost too on the nose levitra ad, in a legal sense?"I don't think anyone has drawn that comparison levitra ad, " he said levitra ad, totally deadpan. Honestly levitra ad, you've never heard anyone compare the football-through-tire thing to levitra ad, um levitra ad, doing it? "I've never heard that."OK levitra ad, we won't give him too hard a time for doing his job levitra ad, but that's absurd. The image is almost hilariously obvious. Fleming says they considered sev.

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Many men not only watch one game but multiple games, so the exposure rate is very high," The companies saw the NFL deal as a way to gain access to those men through a credible, recognized vehicle. "We were trying to piggyback the Levitra brand with a good strong image," Pernock says. In one ad, Levitra plays up its role as a "new choice" with the message that it puts men "back in the game." Communicating the message is former NFL coach Mike Ditka. He also will appear in Levitra's new Super Bowl advertising, which will introduce the "Levitra Challenge" encouraging men to test it against Viagra. A second ad shows a man in his backyard. He tosses a football through a tire swing as he tries to refresh his throwing arm. After a few misses, he scores and scores again. A few throws later his wife joins him in a game of catch, before they head indoors. The football-tire innuendo is not lost on consumers & 8212; or Pernock. "We were just trying to create a high image for the brand," he says. "We think we accomplished that, but we did not see it to be overly provocative." Regardless, consumers don't like the ads, polled for USA TODAY's weekly consumer survey. Of those familiar with the campaign, only about 4% say they like the ads "a lot." That is well below the Ad Track average of 21%. But another 25% like the ads "somewhat." Only a few more men than women like the ads "a lot," about 5% to about 4%. The ads scored better on effectiveness. About 9% rate them "very effective," below the Ad Track average of 21%, but nearly 60% call them "somewhat effective." The scores illustrate the c
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