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Chino?" he demands, via his hand-held cellphone, as we hammer through Los Angeles at 75mph in a dark blue BMW. "My passenger from England here tells me that the map you've given us runs out at Ponoma." A voice reassures him: go the way you're told. He repeats this. I read the instructions. From his office at the Male Clinic in Santa Monica to the Chino Medical Group, 50 miles east, you follow I-10 onto California 60, shoot through Ponoma head south on Central Avenue, then left onto Walnut. Our destination is just past the hospital building. Street number 5475. Pfizer's note actually says right onto Walnut - the wrong way - and one of its sales representatives, a dark-haired young man lurking in Padma-Nathan's parking garage, had earlier piled on extra stress by reckoning that we would be late. But at the frantic pace at which everyone is working, errors are bound to occur. We make one double-back, but look in good shape. We will reach our goal as planned. It's a sweltering Thursday lunchtime, and the doctor is on assignment promoting Viagra: the selective phosphodiesterase inhibitor launched euphorically last March in America and now heading in Europe's direction. He's one of an elite core of paid Pfizer "consultants" who are hurtling through a punishing campaign of talks and media pronouncements. At Chino, a town of 48,000, he will lecture to a gathering of health professionals and offer a soundbite for network news. In the light of the world-wide Viagra hysteria you wouldn't think he needed to bother. Not since the banning of Coke containing coke
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